Designing the taste communication: Falorni arrived at LABA


The company was founded in the early 1800 ‘s and has evolved in recent decades, becoming an excellent and unique place to enjoy Tuscan delicacies. They were born in fact: the wine, the Wine Museum and a wine automatic delivery system that allows you to combine the flavors of the meat to those of wine.

Following the agreement with the company, begins today with the first brief the path that will bring the contribution of students of Graphic Design of the LABA in the renewal of graphic communication media of Antica Macelleria Falorni and Enoteca Falorni.

The Antica Macelleria Falorni offers extended sensory experience, a continuum of flavors from the butchery continues in wine cellars until you get on the tables of families around the world.

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“Founded in 1806, the Antica Macelleria Falorni produces handcrafted from the highest quality meats, following ben 9 generations traditional methods and traditional recipes, handed down from father to son for centuries.

Passion, respect for tradition and strong ties with the territory are the values underpinning the philosophy of this historic Chianti country, from small workshop has now become a brand known and appreciated all over the world.”

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