LABA, considering the recent agreement with Artemide, welcomes the design brief that will produce proposal that our students will introduce to the company.
The brief is almost a white paper, with the background concept of giving value to sensorial experience. Great new light design objects are going in the direction of cleaners and pure, minimal shape. But it can be an interesting path also thinking at light as a medium to express will.
The best prototypes will be chosen by prof. Matteo Giarrè and than exhibited at most important fairs in Italy.
From the official web site:
“Situated at Pregnana Milanese, the Artemide Group has an ample international distribution presence in which the single brand showrooms sprouts in the most important cities in the world and the “shop in shop” in the most prestigious illumination and furniture shops.
Founded in 1960s, Artemide is one of the most known illumination brands in the world. Known for its “The Human Light” philosophy, Artemide is nowadays synonym with design, innovation and made in Italy.
The Artemide Lamps are considered on an international level as Design Icons of contemporary design; they are exhibited in most museums of modern art and design collections.”