LABA and RIFLE new agreement


Still growing number of companies that collaborate with LABA.

RIFLE, a company that is part of the history of the world jeans, joins LABA to enhance students projects by actively participating in the teaching of Fashion Design course.

RIFLE aggregates the best of youth trends with the eternal allure of Denim, proposing on cured wide range of fit, and attention to detail. The all italian perfect mix of modernity and heritage, in total style for men and women, with a winning quality-price ratio.

The company was founded in 1958 in Tuscany by two brothers Giulio and Fiorenzo Fratini. They loved the American Denim. Rifle has successfully developed during the years of economic boom. The name comes from the memory of the inscription “Rifle” of old crates on the pontoons of the ships on which the two brothers travelled to trade the first Denim Jeans.
After importing in Italy social change, American Jeans, they decided to launch its own brand that could match the stars and stripes style culture and Made in Italy production.

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